Kuyambira "wopindulitsa" mpaka wochita bizinesi, Liu Jianhong wa gulu la Xueruisha ndi bambo yemwe ali ndi nkhani

2017-08-28

Khama ndi kufunafuna apainiya

Uyu ndi bambo yemwe ali ndi nkhani. Ndi kupirira kwamphamvu, mtima wosagonjera, komanso pafupifupi kuchita khama, msewu womwe uli pansi pa mapazi ake umakhala wodzaza chiyembekezo nthawi zonse, ndipo amatambasula modumpha ... Munthu amene amadya nkhanu, komabe, ndikuwunika kwake koyenera komanso kuweruza kolondola, Amakondedwa makamaka ndi komwe amapita nthawi zonse. Kuchokera apa, iye ndi gulu lake lotsogolera adapanga mosamala-Baoding Xueruisha Down Products Co, Ltd. idakhala kampani yoyamba ku Baoding kuti igwere pa Shijiazhuang City board.

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Nzeru, kukhazikika, komanso kuphweka ndizo zomwe mtolankhaniyu adalemba poyambira za Liu Jianhong. Chochita chilichonse chimavumbula mawonekedwe abwino. Magalasi awiri pa mlatho wa mphuno, mawu olankhulidwa, kumwetulira pankhope pake, komanso chilankhulo chomveka bwino komanso zomveka zimapangitsa anthu kumva za bizinesi yabizinesiyi. Ochita bizinesi sangathe koma kuyamikira ndi ulemu. Chithunzi cha wabizinesi wamba wa Confucian chidayamba kuwonekera pang'onopang'ono poyankhulana.

Ndikulota, wamkulu wazamalonda

Mu 1973, Liu Jianhong adabadwira m'banja la asodzi ku Dazhangzhuang Village, Baiyangdian, Anxin County. Mu 1990, adamulowetsa kusukulu yasekondale chifukwa chazachuma kunyumba ndipo adasiya maphunziro ake. Atasiya sukulu, Liu Jianhong adapita ku fakitale ina ku Anxin County kuti akagwire ntchito yolakatula ubweya. Kutsuka tsitsi inali ntchito yovuta komanso yotopetsa. Liu Jianhong sanachedwe kapena kusewera poterera. Anadzuka m'mawa kwambiri ndikulonjera mdima ndikugwira ntchito molimbika. Posakhalitsa adayamikiridwa ndikudaliridwa ndi woyang'anira fakitaleyo. , Adakwezedwa kukhala akauntanti pasanathe theka la chaka.

Mu 1992, ndi ma yuan 20,000 omwe adapulumutsa pantchito yanthawi yochepa komanso maloto oyambira bizinesi, adagwirizana ndi abwenzi ake kuti apite kumwera ku Guigang City, Guangxi, ndikuyamba malonda ogulitsa ndi kugulitsa. Pambuyo pazaka zitatu zolimbikira, mu 1995, Liu Jianhong wazaka 22 anali ndi ndalama zankhaninkhani, ndipo adakhala mwini wocheperako wa Mudzi wa Dazhangzhuang kuchokera kubanja losauka. Anadalira kugwira ntchito molimbika komanso khama kuti akumbe "mphika woyamba wagolide".

Phoenix nirvana, dzukaninso

Pomwe Liu Jianhong anali kuphatikiza zinthu ndikukonzekera kuti ntchito yake ikule kwambiri, adakumana ndi zopinga zazikulu kwambiri. Mu 1996, chifukwa anali wofunitsitsa kuchita bwino. Ndalama zambiri zinayikidwa mosasamala, ndipo pafupifupi Yuan miliyoni imodzi yomwe anasonkhanitsa ndi ntchito yolimbika adaponyedwa usiku wonse. Pofuna kupulumuka, Liu Jianhong ndi mkazi wake adagulitsa nyama yopsereza nyama panjira. Awiriwa adagwira ntchito molimbika kwa chaka chimodzi ndikupulumutsa yuan 20,000. Mu 1997, Liu Jianhong adanyamula yuan 20,000 mthumba mwake ndikupitanso ku Guangxi kuti akapeze mwayi wamabizinesi ndi maloto ake omwe. Pambuyo pazaka 5, mtengo womwewo unali ma yuan 20,000, ndipo ndidapitanso kumalo omwewo. Liu Jianhong anali wokonda kutengeka, koma mosiyana ndi nthawi yapita, ali ndi chidziwitso komanso chidaliro. Chidwi chake pazamalonda ndicholimba ndipo amakonda kwambiri maloto ake. Kuchita izi ndikolimbikira, komanso nthawi yomweyo kulimbika komanso kulimbikira, komanso okhwima komanso okhazikika kuposa zaka zisanu zapitazo. 

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 Akufufuza mwakhama, Liu Jianhong mwangozi adazindikira kuti malo ophera anthu apa anali atapeza zinyalala zomwe zidawunikiridwa ndi zidutswa za bakha. Wodziwa bwino amatha kuwona pang'ono kuti zonyansa izi zili ndi ubweya wambiri. Adaganiza kuti ngati atha kugawaniza tsitsili, atha kupezabe ndalama. Chifukwa chake, adawononga ndalama zoposa yuan 20,000 kuti akweze zinyalala zoposa 30,000 ndikuzibweza kunyumba. Pambuyo pakumenya nkhondo kwa masiku angapo usana ndi usiku, adagawaniza ubweya woposa wa 10,000 ndipo adapeza phindu loposa ma yuan 200,000. Momwe mphepo ndi mvula, masika angapo ndi nthawi yophukira, mphepo, chisanu, matalala ndi mvula zimamenyera rapids. Kwa zaka zambiri, Liu Jianhong adapeza ndalama zambiri.

Kungopanga zopangira kungangokhala "wopindulitsa", osati wochita bizinesi. Mu 1999, Liu Jianhong adalembetsa ku Jinlida Down Products Factory, adalembetsa dzina lawo, ndikulowa nawo pamunda wazopanga. Analowa mumsikawo kwa miyezi ingapo, kusanthula mosamala msika, ndikupanga kapangidwe kazogulitsa ndi kutsatsa. Kumbali ya filosofi yamabizinesi, takhala tikulimbikira kuti "mupambane makasitomala mwachilungamo ndikupanga misika mwanzeru". Moyang'anira bizinesi, nthawi zonse amaumirira kuti "sayansi ndi ukadaulo ndizofunikira kwambiri zopangira". Motsogozedwa ndi Liu Jianhong, fakitaleyo idatulutsa mtanda woyamba ndikuwalimbikitsa ndikuugulitsa kudzera munjira zosiyanasiyana. Pofika nthawi yachisanu ya 2000, idali ndi malo ogulitsa oposa 50, malo ogulitsa opitilira 20, ndi mafakitale m'mizinda ndi zigawo zosiyanasiyana kumpoto. Fakitoli ili ndi mphamvu zambiri. Pomwe kampani ikupanga, amaganizira izi nthawi zonse: Kuti mukhale wamkulu, kampani iyenera kuyang'ana kumsika komanso padziko lapansi.

Kukulitsa kopitilira muyeso wapamwamba

Chidutswa cha nthenga yaying'ono sichikhala ndiukadaulo wotsika. Liu Jianhong adatsogolera kampaniyo kukakamira kuti ipange mosamalitsa malinga ndi mayiko akunja. Zogulitsa zitangotuluka, adalandiridwa ndi ogula ndipo adapambana "National Excellent Product", "Hebei Famous Brand", "Hebei Famous Brand", ndi "Consumer". Omwe angakhulupirire malonda "," mgwirizano ndi gulu lodalirika "ndi mphotho zina. Kupanga zinthu zotsika, kupanga malonda otsika pansi, komanso kupititsa patsogolo chikhalidwe chamakampani tsopano ndi nkhani zomwe Liu Jianhong ndi gulu lake akuganiza Pakubwera zaka zidziwitso zapaintaneti, Liu Jianhong adasinthasintha nthawi, adatolera zambiri zamsika kudzera pa intaneti, adagulitsa zinthu zosiyanasiyana zamakampani pa intaneti, adakhazikitsa malamulo ndi malonda mdziko lonselo, ndipo malonda adakwera ndi 50%.

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Mu 2003, Liu Jianhong adasinthiratu dzina la Jinlida Down Products Factory kukhala Anxin County Liteshu Down Products Co., Ltd., ndikulitsa mitundu yazogulitsa pansi pa dzina la "Liteshu", kuyambira pachiwonetsero choyambirira mpaka matumba ogona, Ambiri zogulitsa monga ma jekete pansi ndi mapilo pansi. Mu 2005, "Liteshu" onse adadutsa ISO9001: 2000 certification ya kasamalidwe kabwino kaziko lonse. "Liteshu" adapeza chidaliro ndi mtundu wabwino, adalandira zambiri, ndikuyamba kulowa msika wadziko lonse. Zogulitsa zamakampani zidafika zidutswa zoposa 100,000 chaka chimenecho, ndipo mtengo wake udapitilira Yuan miliyoni 50. Mu 2006, kampani ya "Liteshu" ndi France Saint Laurent • Xueruisha (International) Garment Co, Ltd. adalumikizana kuti alembetse ndikukhazikitsa Baoding Xueruisha Down Products Co, Ltd., ndipo adayambitsa "Xueruisha" brand down product series. Mu 2009, adayika ndalama zambiri kuti apange dzina lotchuka "Edelweiss", pachimake pa Xueruisha. Zogulitsazo zimagulitsa bwino m'mizinda ikuluikulu komanso yapakatikati monga Beijing, Tianjin, Shanghai, Chongqing, ndi zina zambiri, komanso malo pakati pa mapiri azisangalalo zokopa mafashoni ku Europe ndi America, ndipo amakondedwa ndi makasitomala m'maiko ndi zigawozi. Mu 2010, Xueruisha adayika ndalama zambiri kuti agule mafakitale asanu akuluakulu ku Shandong, ndikupanga nthenga za bakha 190,000 tsiku lililonse, ndipo pang'onopang'ono adapanga njira imodzi yolimira, ntchito zamalonda ndi malonda. Pa Meyi 27, 2014, Xueruisha Down Products Co, Ltd. idasankhidwa kukhala kampani yoyamba ku Baoding kutera pa board yayikulu ya Shijiazhuang City. M'zaka 20 zapitazi, Xueruisha Down Products Co., Ltd. yagula, kukonzanso ndikugulitsa nthenga pafupifupi 50,000; adapanga ndikugulitsa zotsika 2.2 miliyoni. Zonsezi zimapangitsa Liu Jianhong kukhala ndi chidaliro chonse pakukwera kwamakampani mtsogolo.

Liu Jianhong adalengeza kuti kampaniyo yakhazikitsa msika wakunja kwakunja wazogulitsa jekete, ndipo bizinesi yake yakunja idapitilirabe mpaka pano, ndipo amalumikizana ndi bizinesi ndi mayiko oposa 10! Pakufufuza ndi kukonza kwa zinthu zakunja kwa ogula, opanga kampaniyo ali ndi zidziwitso zambiri pamachitidwe aku Europe ndi America, ndipo ukatswiri wawo wamafashoni suyenera kunyalanyazidwa, womwe umagwirizana ndi lingaliro lapamwamba logwiritsa ntchito mafashoni a ogula. Chilichonse chimayengedwa bwino kwambiri. "Koma Fallen Leaf iyenera kubwerera ku mizu yake. Ngakhale msika wakunja utizindikira chotani, ngati sitingathe kusonkhezera kugulitsa kwa ogula, sitingakhale ngakhale mtundu wadziko." Liu Jianhong akuganiza.

Kuyambira 2013, Anxin County Boma lakwanitsa kukonza makampaniwa. Liu Jianhong adatsogolera pakupanga malo ogwiritsira ntchito zimbudzi kuti akwaniritse miyezo yotulutsa madzi. Nthawi yomweyo, pofuna kuteteza kuipitsa mpweya, chowotcha choyaka moto chidasinthidwa kukhala malasha ndikuwotcha. gasi wachilengedwe.

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Mu 2015, Xueruisha Gulu lolembetsedwa ngati Hebei Rongdu Electronic Commerce Co., Ltd., ndikukhazikitsa malo ochezera pa intaneti komanso malo ogulitsira mtsogolo ndi Bohai Commodity Exchange, ndikukhazikitsa nyumba yosungiramo katundu yayikulu kumpoto, yadzipereka kugwirizanitsa miyezo yotsika .

Lumikizani ndi chigawo chatsopano, sinthani ndikusintha

Pa Epulo 1, nkhani yakukhazikitsidwa kwa Xiong'an New District idabwera. Monga mlimi wazamalonda yemwe adagwira ntchito molimbika kuchokera pansi, Liu Jianhong anali wokondwa kwambiri ndi mwayi wachitukuko kumudzi kwawo, ndipo nthawi yomweyo, anali kulingalira mozama za momwe angathandizire pomanga chigawo chatsopanocho.

Monga wapampando wa Hebei Down Industry Chamber of Commerce, a Liu Jianhong adanenanso kuti athandizira kwathunthu pomanga chigawo chatsopano ndikutsogolera pomvera zisankho za chigawo chatsopanocho. Nthawi yomweyo, malinga ndi zofunikira za chigawo chatsopanochi, kuphatikiza mawonekedwe amchigawo chatsopanochi, tichita zonse zotheka kukonzekera kusintha ndikukweza bizinesiyo. Choyamba ndikupitiliza kukulitsa holo yowonetserako, kuchita ntchito yabwino yokopa alendo m'mafakitale, ndikuwonjezera kugulitsa kwa zinthu zotsika ndikulimbikitsa Baiyangdian ndi dera latsopanoli; chachiwiri ndikudalira mtsogolo mwaukadaulo wapamwamba komanso zopindulitsa zazikulu zakumalo atsopanowa kukhazikitsa kafukufuku wapamwamba komanso chitukuko cha zotsika ndi zogulitsa. Kudalira zabwino zamtundu waukulu kuti mupange tsogolo ndikuwona nsanja yogulitsa pa intaneti pazogulitsa. Lolani chigawo chatsopanocho chisakhale ndi zokolola, koma malo ogulitsira ma netiweki m'boma latsopanoli azindikira kusintha kwake ndikukonzanso, ndikupangitsanso kuti bizinesi iphatikize pomanga ndi kukulitsa chigawo chatsopanocho, kuti asathe Nthawi, ndikuimirira. 

Khalani olimba mtima kutengaudindo ndikupereka zambiri

Liu Jianhong nthawi zonse amakhulupirira kuti, kuphatikiza pakuyesayesa kwake kukwera mphepo ndi mafunde, ndikukula kwakukula, Xueruisha Down Products Co, Ltd. ili ndiudindo wowongolera makampani otsika kuti akhale athanzi, apamwamba ndi njira yachitukuko. Ndi chidwi chake, ali ndi kulimba mtima kuyesa ndikupanga zatsopano, ndikudzilemeretsa nthawi zonse, kuti apereke mphamvu zake kuntchito, ogwira ntchito, komanso anthu akumaloko. Kukula kwa bizinezi kwamubweretsera ulemu komanso maudindo ambiri: "National Textile Industry Worker", "Wabwino Kwambiri Wazamalonda", "Wachiwiri Wachiwiri wa China Down Industry Association", "Enterprise Opambana ku China Down Viwanda", "Hebei Down Industry Chamber wa Zamalonda "wautali". Monga mtsogoleri wazamakampani, adatenga nawo gawo mwachangu pakupanga miyezo yotsika ya China Down Viwanda Association, ndipo adatsogolera mabizinesi mwachangu pantchito yomanga zida zowonongera kukonzanso ntchito zamakampani otsika. zaka, kampaniyo wapereka n'chokwana oposa 2 miliyoni anthu ndi kupereka zoposa jekete pansi 10,000. Iwo anali kupereka mutu wa "mwaukadauloZida Munthu payekha" ndi Government Hebei Provincial Anthu mu Kupereka kwa Education ndi "Chikondi ogwira" ndi Anxin Chithandizo Cha County.

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Kukonzekera ndi mutu wamuyaya wa chitukuko cha bizinesi ndi moyo wa bizinesiyo. Njira yayikulu komanso lingaliro loyang'anira kayendedwe ka bizinesi ya Liu Jianhong amapangidwa mozungulira mawu oti "luso". Amakhala ndi chidziwitso chake chapadera cha "zatsopano": kuganizira zomwe ena sankaganiza kumatchedwa luso, kuchita zinthu zomwe ena sanachite kumatchedwa luso; zinthu zina zimatchedwa zatsopano chifukwa zimapangitsa kuti ntchito ndi moyo zikhale zabwino, zina chifukwa zimapangitsa kuti ntchito zizigwira bwino ntchito, komanso zina chifukwa zimalimbitsa mpikisano. Koma luso siliyenera kukhala mtundu wa chinthu chatsopano, likhoza kuphatikizidwanso m'njira yatsopano. Kuyika zinthu zakale kumatchedwa luso, ndikupatsanso malo olowera kuzinthu zakale kumatchedwanso luso; Kusintha ndalama zonse osasintha kapangidwe kake kumatchedwa luso, ndikusintha ndalama zonse osasintha kapangidwe kake kumatchedwa luso.

Ndi chifukwa cha "zatsopano" mosalekeza zomwe kampani yake yakula tsiku ndi tsiku, komanso chifukwa cha "zatsopano" zomwe Xueruisha Down Products Co, Ltd. idapita patsogolo kutchuka. Kwa zaka zopitilira khumi zakupitilira kopitilira muyeso, zopitilira khumi Ndi zoyeserera zosalekeza, Liu Jianhong ndi gulu lake lotsogolera akhala akutsata nzeru zamabizinesi za "chitukuko chatsopano, kuwona mtima ndi kuwona mtima", komwe kwapambana kuzindikira kwa ogula ndikuvomereza Magulu onse azikhalidwe.


Post nthawi: Nov-27-2020

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